로고들이 비슷하게 보일때 (When logos look alike)

It’s becoming more and more difficult to execute original logo designs. No matter how clever your idea, the chances are someone has created a very similar logo. Why is that? We’re all surrounded by the same influences, exposed to the same shapes, forms and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious ideas will, from time-to-time, look almost identical.

Here I have compiled a few similar logos, showing them side-by-side so you can see what logo designers face today.

Sumpter & Gonzalez LLP and Stylegala.

National Film Board (recently updated) and Virtual Global Taskforce.

Carrier and Ford.

Scottish Arts Council and Artworkers.

NBC and Nebraska ETV Network.

One Spa, Manulife One and Penzeys One Magazine.

SimpleBits and LogoMaid (LogoMaid link directs to a Flickr thread with a fascinating commentary).

pseudoroom design and Cyberathlete Professional League.

Ubuntu and Human Rights First.

Graphic Design Blog and Peter GI.

Star Sports and maltastar.com.

Sun Microsystems and Columbia Sportswear.

Applied Materials and Planned Parenthood.

searchmash and smashLAB.

Wayback Machine and Google Blogoscoped.

Beats by Dr. Dre and Anton Stankoswki’s 1971 Stadt Bruhl logo.

British Paints and Pagan Osbourne.

LA Lakers and LA Clippers.

Belfast City and Love Barrow.

출처 : http://www.logodesignlove.com/similar-original-logos

 창조란 정말, 정말 힘든 작업인거 같습니다. 어쩌면 동시대의 수 많은 디자이너들이 비슷한 환경의 영향에 의해 이와 같은 결과물을 만들어 낼 수도 있겠습니다만 분명히 아닌 경우도 있겠죠. 근데 뜬금없이 L모 기업에서 불리되어 나온 G모 기업의 로고가 떠오르는 이유는 뭘까요. ㅋ